Blue Cross of California

Blue Cross of California has been serving the health care needs of Californians since 1937. Blue Cross of California, together with its branded affiliates, provides health care services to more than 6.8 million members. Offering a full continuum of product and coverage options, Blue Cross provides customers with unparalleled choice and flexibility in meeting their health plan needs. These options are continually fine-tuned to enhance access to affordable, quality health care. The Company, with its strong track record for innovation, focuses on progressive products and services designed to improve the health status of all Californians. Unique product offerings available in the individual, small group, large group, senior and Medi-Cal markets include a full range of integrated medical and specialty products.

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Blue Cross of California to Anthem

Submitted by Anthem Blue Cross (not verified) on Mon, 04/28/2008 - 09:18.

On April 1, 2008, Blue Cross of California changed its name to Anthem Blue Cross. The Blue Cross brand has been around for 70 years (or more?), and Anthem decided it was a good idea to merge it with its own. Do you think this will help or hurt the brand, the image, and/or the trust that people have placed in Blue Cross over the decades?

Change of name

Submitted by thebeacon on Tue, 04/15/2008 - 21:46.

Blue Cross of California a subsidiary of Wellpoint, Inc is changed it name to Anthem Blue Cross.

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