Blue Cross of California to Anthem

Submitted by Anthem Blue Cross (not verified) on Mon, 04/28/2008 - 09:18.

On April 1, 2008, Blue Cross of California changed its name to Anthem Blue Cross. The Blue Cross brand has been around for 70 years (or more?), and Anthem decided it was a good idea to merge it with its own. Do you think this will help or hurt the brand, the image, and/or the trust that people have placed in Blue Cross over the decades?

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